Leoni wins new project in Korea from Ssangyong
Further step to back up business turnaround – high double-digit million Euro sales volume
Leoni’s young South Korean branch, headquartered in Busan, has been awarded to develop, produce and deliver several types of cable harnesses for one of Ssangyong’s new cars. It is a compact SUV and has already been showcased as a concept car at the Geneva motor show 2012. The manufacturer plans to produce it in Korea for the local market as well as for Europe and other regions in the world. Leoni estimates that the total lifetime turnover for the project will sum up to approximately 75 million Euro.
Leoni’s South Korean entity has been established out of the former local wiring harness manufacturer Daekyeung, fully taken over at the beginning of 2012. Due to higher integration and start-up costs, restructuring expenses and weaker operating performance, the earning contribution was negative in the last year. The management expects a neutral result in 2013. “The new order from Ssangyong will contribute to the positive development of the business in the mid-term perspective”, says Dr. Andreas Brand, member of Leoni AG’s Management Board in charge of the Wiring Systems Division.